Start me up: JFK Airport’s new tequila bar is a tribute to the Rolling Stones’ 1972 tour

What would you expect to find on the airplane the Rolling Stones commandeered for their North America tour in 1972?

Sex? Drugs? Rock ‘n roll?

Sex and drugs aren’t included, but JFK International Airport has the rest covered — along with the tequila — at a new pop-up exhibit in Terminal 4. Sponsored by Jose Cuervo and designed by Air Hollywood, the 1500 square-foot space opened for business Nov. 6 and closes Dec. 30. Miss your Christmas flight? Drown your sorrows with Mick, Keith and Jose!

The exhibit is more than just a replica airplane and tequila bar. It’s a tribute to one of the most glamorous chapters in rock ‘n roll history. Truman Capote was commissioned to chronicle the two-month, 32-city escapade for Rolling Stone magazine. Stevie Wonder was the warm-up act. Arrests and afterparties and Playboy bunnies became the substance of legend as the tour inspired documentaries and mockumentaries alike.

This exhibit seems quaint by comparison, but it comes with some perks. Passersby can sample Jose Cuervo Especial from Monday through Saturday, 2:30 to 8 p.m. Eastern Time.

Can’t get no satisfaction? Drop in and tell the barkeep to “start me up.”

J.P. Hoornstra
I write about the Los Angeles Dodgers for the Southern California News Group and destination travel for various media outlets, including the New York Daily News.

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