Jep Boutique of La Jolla, which is often considered the Beverly Hills of San Diego, isn’t just another stylish shop, but a quaint, modern store offering a diverse selection of quality, high-end clothes from up-and-coming designers. Two of the more popular lines are 3.1, by Phillip Lim, and Development, from Erica Davies. Both men and women are provided for here, which explains Jep’s evolution into a hotspot for couples. You’ll also find shoes, hats, watches, and jewelry. Besides the variety of chic clothing, Jep is distinguished by its Bead Jewelry collection ( These beautiful baubles made from discarded magazines in the slums of Kampala are the work of women forced from their homes in Uganda — and who are paid a monthly salary that affords them better healthcare and education. The combination makes for good deeds and good beads. There are eight different types of jewelry, and each piece is both original and eye-catching.
7501 La Jolla Blvd.